VMS Seeks To Provide Solution For Endless "Advertising vs. PR" Debate
[Screenshot of Vantage, a new media intelligence tool from VMS]
Ad equivalency reports – in which PR pros attempt to align media coverage with advertising spend and compare the ROI of both – are generally a dreaded task in the PR world. Do they really mean anything? Isn’t it an apples to oranges comparison? These are just some of the questions that surround the practice.
Media intelligence company VMS wants to make this process a bit easier, with the launch
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