The good and the bad were on full display in last night’s tweets for MTV’s Video Music Awards. Nicki Minaj's wardrobe malfunction and praise for Beyonce as the queen of the show topped Twitter posts, while, according to Britney Spears, Miley Cyrus has been recast as a Mother Theresa-styled celebrity for her work with the homeless.
But what did brands do? Not a ton. For instance, real-time branding stars Oreo and Arby's didn't publish tweets last night, which makes one wonder if the news-jacking tactic is losing steam.
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