Vitrue Ties In Ad-Management Platforms With Media Partner Program

Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.

Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.

Ad-management partners in Vitrue’s MPP thus far include Involved Media, Marin Software, Nanigans, Optim.al, SocialCode, Spruce Media, and Unified.

Vitrue said more ad-management partners will be added to MPP in the future.

MPP members can log into Vitrue’s SRM platform and access brands’ post data and metrics, as well as work-flow capabilities.

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