Vitrue Gets $17 Mil. in Funding
Vitrue, a company that provides software designed to help brands manage their presence on Facebook and Twitter, has raised $17 million Series C financing.
In addition, the Atlanta-based firm has brought on former Facebook global sales chief Mike Murphy to serve in the newly created role of special adviser to CEO Reggie Bradford. Murphy left Facebook last fall after three years but still consults the company, along with the social gaming giant Zynga.
While it’s not quite pulling in Zynga-type revenue, Vitrue has deployed its patented Social Relationship Manager software with numerous major brands—including McDonald’s, Procter & Gamble, Ford, AT&T, Disney and Best Buy—and has emerged as a player in a hot, funding-rich category.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in