Vitrue's Facebook 'Wall Apps' Extend Fan Reach For Marketers

If you’re an online marketer and your Facebook application just isn’t generating much fan engagement, Vitrue’s powerful ‘Wall Apps’ tool just may be what you need. Wall Apps is a new feature that’s part of Vitrue’s existing SRM (Social Relationship Manager) software suite.

SRM works by “delivering applications” to a Facebook fan’s news feed, which the company’s research gives brands 110 times more reach over just using a Tab for a Facebook app. The self-serve interface offers applications in the categories of engagement, media, social and direct marketing.