This year, several major tech companies are planning to debut next-generation virtual-reality hardware, promising to be cheaper—and less tethered—than anything currently on the market. Meanwhile, media and tech companies are racing to create content that people actually want to watch.
“I think it’s a content play,” said Intel CMO Steve Fund. “There is not enough quality content out there today. I think content will drive the adoption.”
Here are some of the hardware and content plays to pay attention to in 2018, with more announcements likely to come this week during the Consumer Electronics Show in Las Vegas and throughout the rest of the year:
Hardware to watch
Facebook
Along with its Oculus Go headset that’s expected to ship this year, Facebook is working on another piece of VR hardware, Santa Cruz, that allows user tracking from within a headset without being tethered to cords or wall trackers.
HTC
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