Virtual Greats Acquires NBA License for Branded Virtual Gifts in Social Network Apps, Virtual Worlds
Virtual Greats, a long time developer of licensed branded virtual goods, has recently expanded into sports with a multi-year licensing agreement with the NBA. Under the license, the company will be granted the rights to produce any number of NBA branded items (many launched already) across various social networks and virtual worlds.
At the top of the list are two virtual worlds for kids, WeeWorld and Planet Cazmo, where users will be able to give any number of items such as jerseys, pompoms, giant foam fingers, and even furniture.
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