Virtual Goods Summit 2008 Coming to San Francisco in 2 Weeks

The 2nd annual Virtual Goods Summit is rapidly approaching on Friday, October 10, at the Mission Bay Conference Center in San Francisco. The summit will focus on the key questions in the emerging virtual goods space, especially focusing on how virtual goods and economies are influencing the development of social networks,  games, and community sites.

The conference will feature a mix of panels and afternoon breakout sessions, and the lineup includes a bevy of thought leaders from top gaming, infrastructure, and social networking companies. The full panel lineup is below.

To register, click the button below and use the code INSIDEFB for a 10% discount. Look forward to seeing you there!

Conference Details

  • When: Friday, October 10, 2008
  • Time: 9:00 AM – 6:00 PM
  • Where: UCSF Mission Bay Conference Center
  • Address: 1675 Owens Street, San Francisco, CA 94158
  • Register: Here

Conference Program

9:30 AM – What Users Want: Branded and User-Generated Virtual Goods

One of the key decisions in any virtual goods offering is determining what users want. Looking for answers as to what your users want from your virtual goods offering? Curious about how to blend branded and user-generated virtual goods? Our panel of experts will share their experience on what it takes to get started and how to make a well-informed decision on this crucial topic.

  • Brian Balfour, Viximo
  • Lee Clancy, IMVU
  • Amy Jo Kim, Shufflebrain
  • Sean Ryan, Meez
  • Moderator: Scott Raney, Redpoint Ventures

10:30 AM – Making Virtual Economies Work: Lessons from the Leaders

Managing a virtual economy is no easy task. Managing inflation, dealing with billing, and being vigilant on fraud are just a small fraction of the issues facing anyone managing a virtual economy. Our panelists will share their experiences and insights on this important subject.

  • Susan Choe, Outspark
  • Lee Crawford, TwoFish
  • Christopher Donahue, Live Gamer
  • Karl Mehta, Playspan

1:00 PM – Virtual Goods and Social Networks

Virtual goods are beginning to make a major footprint on leading social networks. Aside from offering an alternative to advertising, virtual goods offer application developers a solid opportunity to capitalize on the user engagement they generate. What will it take to fully take advantage of the virtual goods opportunity on social networks? Our panel of leading thinkers will share their views on this topic.

  • John Hwang, RockYou
  • David King, Lil Green Patch
  • Shervin Pishevar, SGN
  • Moderator: Mark Wallace, Wello Horld

2:00 PM – Breakout Sessions #1

Interested in diving deeper into some specific topics? We have a great set of expert-led breakout sessions that will dive deeper into some of the most interesting areas of the virtual goods industry:

  • Session A: Metrics for Virtual Goods Businesses: The Whirled Case Study – Daniel James and Andrew Chen
  • Session B: Music as the Ultimate Virtual Goods? Nabeel Hyatt
  • Session C: Virtual Goods and the iPhone

3:30 PM – Generating Real Revenue from Virtual Goods

The goods are virtual, but the revenue is real. Interested in figuring out how to turn browsers into buyers and driving more engagement around virtual goods? We’ve assembled a strong group of panelists who can share their insights on how to tackle the challenge of converting virtual goods into real revenue.

  • Adam Caplan, Super Rewards
  • Matt Mihaly, Sparkplay Media
  • David Perry, Acclaim
  • Anu Shukla, Offerpal Media
  • Moderator: Fouad ElNaggar, Redpoint Ventures

4:30 PM – Getting Paid: Build a Dominant Payments and Billing Strategy

Designing and merchandising virtual goods is only half of the equation. For a virtual goods model to work, determining what payment types to accept and how to combat fraud are critical issues. Our panel of experts will share their views on what it takes to succeed in this crucial part of the business.

  • Gene Hoffman, Vindicia
  • Tim Pechmann, GMG Enterntainment
  • Paul Thind, Habbo