Virtual Goods Booming in Asia (25X Bigger than American Market?)
While virtual goods-based business models are gaining popularity in Western countries, the market remains much larger in Asia. How much larger?
According to an update from +8* | Plus Eight Star, Asia’s total annual virtual goods economy might be worth more than $5 billion, which is 25 times larger than the recently estimated $200 million in the US.
Asia’s tremendous numbers are led by China. Pearl Research estimated that online gaming revenues in China hovers around $2.8 billion total, with 70 percent of that being generated through virtual goods.
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