News Flash: Viral Video Isn’t The Answer For Brands [Video]

Isn't the number of views what determines the success of an online video campaign? RapidFire Video says "No way!" and has launched a new informational video to show that viral isn't always the answer.

When it comes to branded videos, the first thing on most companies’ minds is going viral. Of course, it’s important for them that their video be engaging and informative. But more than that, their ultimate goal is to go viral and get millions of views. After all, isn’t the number of views what determines the success of an online video campaign? RapidFire Video says “No way!” and has launched a new informational video that shows exactly why viral isn’t always the answer.

We talked to Jay Bailey, the CEO of online promotional video production house RapidFire last October and he made his opinions about viral video very clear. Jay believes that it is better to create a video with a small, targeting audience in mind rather than cater to a huge viral audience and get millions of views from people who aren’t interested in your product. After all, you could go viral and get one million views of which only 200 viewers are potential customers, or you could go targeted and get 10,000 views of which 4,000 are potential customers. Which do you think is better for business? I think it’s clear that targeted wins out over viral. That is, if customer conversion means anything to you.

Check out RapidFire’s video below about ‘Understanding The Vague Value of Viral Videos’ to get a clearer picture of why viral is overrated when it comes to business. Do you agree with RapidFire Video’s take on viral or are you still concerned with trying to reach millions of irrelevant viewers when it comes to promoting your brand online?