Viral Channels: Facebook Wants More Synchronous Notifications
With the full launch of Facebook Chat last week, Facebook users were introduced to a new interface for receiving notifications. While notifications used to be presented in a kind of restricted “inbox,” now notifications are accessible via a red flag in the chat bar which pops open a notification “bubble.”
To shine more light on Facebook’s thinking behind this change, Facebook’s Pete Bratach wrote in a recent blog post,
Whether it’s to announce the giving of a gift, the challenging to a game, or the joining of a cause, your applications’ notifications will make a more instant impact.
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