Is Vine Paying off for Smaller Brands?

*M&M’s stop-motion Vine of Seattle Seahawks’ Percy Harvin’s kickoff return for a touchdown in the second half of the Super Bowl.

Vines have become the preferred choice of content for major brands that want showcase creativity and stand out from the competition. M&M has created 22 Vines, all but one of which are stop motion.

Seth Weisfeld, Vine’s product design lead, recently told Digiday, “creating stop-motion animations with the Vine app is very easy and doesn’t require any additional equipment or post-production.”

Similarly, reports Digiday, GE has used stop motion for more than 80 percent of its Vines (out of a total of 100), using the platform from everything to explaining Sir Issac Newton’s theory of gravity to Pi Day.

“There’s a level of complexity required for stop-motion animation,” GE’s global manager of digital marketing, Katrina Craigwell, told Digiday.