Vine Launch Shows Off Twitter's Muscle as PR Machine

Twitter's video-sharing app Vine launched on Thursday, and immediately ran into technical problems. But the tech world continues to buzz about the new app in what industry watchers see as a testament to Twitter's muscle as a PR vehicle.

Twitter’s video-sharing app Vine launched on Thursday, and immediately ran into technical problems. But the tech world continues to buzz about the new app in what industry watchers see as a testament to Twitter’s muscle as a PR vehicle.

Vine is not the first video-sharing app. Tout, a platform for sharing 15-second videos, emerged from the prestigious Stanford Research Institute to launch in 2010. It has secured some $15 million in venture funding. Viddy launched in 2011 and has garnered $36 million in funding from investors including Twitter co-founder Biz Stone.

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