Vik Muniz Designs Perrier-Jouët Bottle

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From left, Perrier-Jouët’s Cellar Master Hervé Deschamps and Vik Muniz.

pj vm bottleVik Muniz has demonstrated his range with raw materials that range from diamonds and caviar to dust and recyclables plucked from the world’s largest garbage dump. The Brazilian artist’s latest project returned him to the luxe end of the spectrum, via Art Nouveau flourishes and blush-hued bubbles. Muniz designed the bottle for the 2005 vintage of Perrier-Jouët’s Cuvée Belle Epoque Rosé. The limited edition, released this month, began as a scene crafted from scraps of gold: a dreamy meeting of a gilded hummingbird and the Perrier-Jouët anemone that has graced every Belle Epoque bottle for more than a century. The scene was photographed and applied by Muniz to the Belle Epoque bottle via a gold plate on which the hummingbird—seemingly, depending on how much of the salmon-hued wine one has consumed to that point—flies toward the anemones in the foreground. Notes the artist, “Much as Perrier-Jouët has long embraced Art Nouveau’s love of nature and enchantment, I took the idea of captivation in a natural setting as the inspiration for this motif.”