Though there’s been recent talk of an ad tech bubble, that doesn’t seem to be the case in the video sector.
Videology, which help brands and publishers manage Web and mobile video campaigns, has completed a $60 million Series D financing round. The investment round was lead by Catalyst Investors; other participants included New Enterprise Associates (NEA), Valhalla Partners, Comcast Ventures and Pinnacle Ventures.
CEO Scott Ferber said that Videology plans to use the cash infusion to expand further internationally and to build out more technology, tools and services. To date, Videology has been looking to insert itself into nearly every aspect of the video ad sales landscape. For example, it helps digital agencies like Media Storm extend TV buys to the Web through licenced technology. It also helps media brands like AOL make decisions about advertising and targeting.
“We need to become more global,” said Ferber. “We’re in a dozen, and we need to be in another dozen. And we want to invest in more data sets, more tech capabilities."
The company has already raised over $60 million to date. In the recent past, some of that has gone towards small acquisitions. But Ferber said that's not a big priority this time. “We could buy something,” he said. “But there is nothing urgent. This is about product, tech and international.”
But the size of the funding round could raise some eyebrows. In the ad tech space, several companies have raised large sums of capital, only to struggle to justify that investment, getting stuck waiting for acquisitions that never come.
Ferber said he’s not worried. “I think you need to constantly evolve to new marketing opportunities,” he said. “Being a follower in this space crushes you. You have to constantly move.”