Video: Zynga's Mark Skaggs Explains How Farmville Crop Timing Matches People's Lifestyles

At this year’s Social Gaming Summit, Zynga’s VP of Product Development and Farmville Lead Designer Mark Skaggs talked about the ‘appointment-driven game mechanic’, where players play their games on a schedule. He discusses the effect of changing the rate of growth of certain crops and creating products for players that only play at work, Monday to Friday. Farmville is the most popular social game ever made, so if you are interested in what made it special, check out the video after the jump.