Mike Francesa was in need of a new title for his WFAN afternoon sports talk show. Mike’d Up was created by WNBC for Francesa’s Sunday night sports show in 2003. Francesa carried over the title to WFAN when Chris “Mad Dog” Russo left in 2008.
“NBC-TV owns the rights to Mike’d Up and we couldn’t agree on a solution for WFAN and Mike to continue to use the name,” Mark Chernoff, WFAN operations manager, tells FishbowlNY.
Instead, WFAN debuted Francesa’s new title yesterday: Mike’s On, complete with a new jingle package (see after the jump). Francesa downplayed the change to his listeners, saying, “A week from now you won’t remember the old one.”
Francesa dropped his WNBC show in July. Oddly, Channel 4 keeps Mike’d Up on the air with sports anchor Bruce Beck.