Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday.
Facebook said in a release that publishers will now have another way to track emerging trends, determine best practices, see overall video views across industries and benchmark themselves.
The social network added that CrowdTangle introduced a new metric: the number of video views generated when pages share videos from other sources.
CrowdTangle will roll out its metrics across posts, leaderboards and intelligence, with historical data going back to the beginning of 2017 at launch (all videos should be added “in the following days,” and the following uses for this new capability were suggested:
- Discover videos that are overperforming based on views.
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