Trying to Avoid Another 'Hurt Locker' Piracy Scenario
Kathryn Bigelow’s intense Iraq War drama The Hurt Locker may have won the Academy Award for Best Picture, but it also holds a less savory distinction. According to Eric Garland, CEO of Big Champagne Media Measurement, it stands as a nightmarish symbol of a lost battle with video piracy.
In an interview with CNET News media writer Greg Sandoval, Garland outlines how the potential value of The Hurt Locker was decimated by early availability online, and the knee-jerk reaction that initially followed:
I think it happened first with Hulu, when Fox got really unhappy and pulled [three seasons worth of episodes of the FX show It’s Always Sunny in Philadelphia] out of the Hulu pool.
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