Facebook’s New Technology to Quell Unauthorized Video Uploads

Facebook finally addressed concerns over the flood of videos being uploaded to the social network without their creators’ permission.

Facebook finally addressed concerns over the flood of videos being uploaded to the social network without their creators’ permission.

Audible Magic powers Facebook’s current system for discovery of unauthorized videos, and the social network announced in a Facebook Media blog post that the two companies are crafting new video-matching technology that will soon enter beta-testing.

The social network said that its current Audible Magic system allows video creators and content owners to report unauthorized uploads of their videos, adding that those videos are removed promptly, and that repeat offenders “are held responsible for their actions.”

Facebook described its new initiative with Audible Magic in the blog post:

We’re working with Audible Magic to enhance the way that system works with Facebook, including improving the intake of content intended to be blocked from our platform. And we’re making improvements to our existing procedures so that infringing content can be reported and removed more efficiently, and to keep repeat infringers off our service.

These existing measures work well for many creators, but some publishers with particular needs, including creators whose videos have gone viral, have been asking for more tools. To this end, we have been building new video-matching technology that will be available to a subset of creators. This technology is tailored to our platform, and it will allow these creators to identify matches of their videos on Facebook across pages, profiles, groups and geographies. Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.

The social network added that the initial beta-test group will be made up of “a small group of partners, including media companies, multichannel networks and individual video creators,” adding that it intends to improve the new system and expand its availability “over the coming months.”

Readers: Do you think Facebook and Audible Magic will be able to stop or reduce the flood of unauthorized video uploads?

VideoManagementUpdateTeaser

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