Video: Jennifer Risi, EVP, Global Strategic Media Group, Weber Shandwick
Jennifer Risi of IPG (NYSE: IPG) agency Weber Shandwick stopped by the mediabistro offices today to talk about the work her group has been doing, which consults across a variety of account teams and combines media and “influencer” relations with both creating client events and booking client executives to speak at high profile events. Risi said the group is also a big presence in new business pitches to show the kind of relationships and global scale the agency can bring to the table.
“We go to our clients, and we talk about who are the most influential media driving business.
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