Video Exec Joins Believe Entertainment Group

DBG's Danny Fishman to oversee programming development, sales

Web video veteran Danny Fishman is jumping to Believe Entertainment Group, where he’ll serve as a partner overseeing sales, product development and series development.

Fishman was most recently president of the video ad network Digital Broadcasting Group. Before that, Fishman ran sales at the competing video network BBE.

Believe Entertainment Group primarily works in the original digital entertainment space, facilitating the production and distribution of shows like The LeBrons. With Fishman’s help, the company is looking to push beyond the Web, toward platforms like Netflix as well as traditional TV.

While Believe also helps marketers develop branded entertainment vehicles, according to Fishman the company is first and foremost about producing great shows that people actually want to watch.

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