Video adtech firm Mixpo acquires PMD ShopIgniter

Mixpo, a Seattle-based company that specializes in video advertising technology, announced recently that it has acquired Facebook Preferred Marketing Developer ShopIgniter.

ShopIgniter will join Mixpo, but continue to work out of its Portland office. Mixpo acquired ShopIgniter to expand its cross-device capabilities. Financial terms of the deal were not disclosed.

Jeff Lanctot, the President and CEO of Mixpo, commented on the acquisition:

With Facebook and Twitter’s increasing focus on video and the overall growth in mobile advertising, we saw an opportunity to integrate ShopIgniter’s social and mobile capabilities with Mixpo’s multiscreen video ad platform.