Is Facebook Planning Something Super For Video Ads On Super Bowl Sunday?
The Super Bowl marks the end of the National Football League season, but Super Bowl Sunday also marks a giant day for the television advertising industry, as Super Bowl ads often receive as much buzz as the game itself. According to a report in the New York Post, Facebook may be eyeing a piece of that pie with its test of video ads.
The Super Bowl marks the end of the National Football League season, but Super Bowl Sunday also marks a giant day for the television advertising industry, as Super Bowl ads often receive as much buzz as the game itself. According to a report in the New York Post, Facebook may be eyeing a piece of that pie with its test of video ads.
Ad agencies told the Post that Sunday, Feb. 2, or Super Bowl Sunday, is blacked out on the social network’s schedules for video ads, and MediaCom Global Head of Digital Media Investment Vik Kathuria told the newspaper:
They’re looking for the highest possible bids.
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