Facebook’s launch of video ads is on hold again, as Ad Age reported that the social network has pulled the plug on its previously slated October debut, and it has not specified a new timetable.
Ad Age speculated that the use of Facebook video ads for Black Friday promotions may now be in jeopardy, adding that the factors holding back their debut include the social network’s concerns about how they will impact user experience, along with potential advertisers balking at the cost, said to be between $1 million and $2.4
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