Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading

TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq exchange, and shares were up nearly 50 percent by noon.

TubeMogul is a software company with brand and agency clients, who use its service to buy online digital video ads. Its CEO Brett Wilson was in New York today to kick off trading in his newly public company.

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