Online video advertising company YuMe announced Wednesday that it's bringing on a new chief executive—though YuMe's new boss, founder Jayant Kadambi, is actually its old boss, having served as CEO until he was replaced by Michael Mathieu three years ago.
During the company's last CEO shuffle, Kadambi stuck around as YuMe's president and a member of its board, supposedly to focus on technology rather than management. Now he's the one replacing Mathieu (who is also remaining on the board), and Kadambi told Adweek via email that the move reflects YuMe's decision to increase its focus on technology and infrastructure—a decision that was made jointly by Mathieu, Kadambi, and the rest of the board.
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