When it comes to the creation of online video content, YouTube is arguably king. The site certainly sees the greatest traffic numbers for online video. But creators are largely constrained in how they can interact with audiences when using Youtube, and they often have to involve other social channels. A new startup called Victorious hopes to enable creators to own their content, and their audience as well.
The passionate founding trio includes CEO Sam Rogoway — who previously founded travel social network TripUp — and two former YouTube executives, CCO Bing Chen, previously the Global Head of Creator Development and Management for YouTube, and Chairman Dean Gibert, former VP, Global Head of Content and Operations at YouTube. Together they hope to give content creators back to users.
“We have assembled a world class team to reimagine how creators and fans interact by tearing down the fourth wall. Watching and liking are not enough,” Rogoway said in a statement, “Victorious is extending engagement beyond simple consumption to provide lean-forward experiences that unlock the full power of creative communities. And we’re doing so on the connected generation’s first screen: mobile.”
Victorious is a mobile native service that allows creators to turn their own personal brand into an interactive hub app. The service allows creators to share all manner of content such as videos, photos and text posts. These personal brand apps can then be monetized through in-app purchases, e-commerce and multiple ad formats.
The goal is to enable the creators of the personal brand apps to analyse their community and interact without having to spread themselves across multiple networks. Fans will also be able to post to these apps, which, according to a press release, will be free to create and free to download, in addition to being easy to create and use.
Creators are already excited about the possibility of housing their audience under one roof. Michelle Phan, who recently appeared in a broadcast commercial promoting YouTube, said “Partnering with Victorious presents an incredible opportunity to broaden my capabilities to the mobile space. Through this new hub, I have the ability to create a destination where my YouTube, Ipsy, FAWN and em followers can come together, learn, and celebrate our community while empowering each other. It’s a new age of experience.”
The new service launches today at Victorious.com today, June 25th.