Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant.
1. Victoria's Secret has picked up an average of 100,000 Instagram followers daily for the last five days, going from 8.8 million to 9.3 million while posting 15 images from a swimsuit shoot. What's more, the lingerie brand has more than doubled its audience on the social-visual platform since April, when it had 4.2 followers. To put that into perspective in terms of social media's consumer brand stars, Starbucks and GoPro—when combined—still fall 1 million followers short of Victoria's Secret.
2. Sixty-four percent of consumers believe domestic robots will help them with household chores by 2020, per Ericsson's annual trends report. What does this have to do with digital marketing? With wearable ad networks popping up, when will we get the first robot ad network? Hmmm.
4. In the last 12 months, the number of video posts per Facebook user has increased 75 percent globally and 94 percent in the United States. The Menlo Park, Calif.-based social giant released a bunch of new stats this week: Read more about them here.
5. MarketLive unveiled shopping data today that said smartphones and tablets accounted for 47 percent of e-commerce site traffic during the 2014 holiday season. The software company's cross-client numbers also showed that more than 25 percent of its customers' total online revenues came from mobile devices—with smartphone revenue growing by 111 percent year over year.
6. The same MarketLive report showed that social media recommendations produced 100 percent more online sales during the holidays compared to the year before.
7. MarketLive's mobile findings jibe with something else Ericsson reported this week: That 48 percent of smartphone owners would prefer to pay for items with their devices. What's more, 80 percent said their smartphones will replace their wallet or purse by 2020.
8. Oculus Rift will face obstacles that any disruptive device would, but marketers for the forthcoming virtual-reality headset saw a fairly heartwarming stat come to light this week from a Deep Focus study. According to the digital agency's survey of 1,203 young adults, 51 percent had heard about Oculus and similar devices, with 41 percent signaling they were interested in trying one out.
9. While tweeting dozens of times during the inaugural College Football Playoffs on Jan. 1, Allstate picked up 27,000 followers during its #MayhemSale effort that was driven by TV ads.
10. Pushing its brand on the same day, Dr Pepper says it tweeted 427 times on New Year's Day to push its "concessions guy" Larry Culpepper television spot character. We'll have more exclusive data about the effort on Monday in our magazine and online.
A non-digital bonus stat from the music world: Beyoncé made $3.65 every second during 2014, reports BuzzFeed, while accruing $115 million.