Vice Returns to Its Action Sports Roots

In Off Day series, athletes explore the stories behind extreme activities

Vice Sports is returning to its extreme sports roots with the appropriately-titled new section Action.

"The Action section within Vice Sports encompasses everything we've traditionally done: climbing, surf, snow, cycling, really everything in this action sports world," Will Kiersky, the publisher of Vice Sports said. "We want to tell incredible stories from that action space, from a lot of cool surf stories to a lot of great storytelling about how people get to these places."

The North Face is sponsoring Vice Sports' latest section as well as its video series Off Day, which uncovers the story behind the action sports in hand with the athletes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in