Vice Acquires British Style Magazine i-D

Vice has purchased i-D, a British fashion and style magazine. Terry Jones and Tricia Jones, the co-founders of i-D, will remain minority partners. Vice also plans to keep the staffers currently employed at i-D and increase the magazine’s print circulation.

Vice sought out the style magazine because it felt the two brands complimented each other. “Vice is so excited to work with the guys at i-D magazine, one of the only fashion publications in the world we actually respect,” said Andrew Creighton, Vice’s president, in a statement.

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