Vibe Holdings Buys BlackBook and Its Technology
Deal is part of Vibe's mobile strategy
Vibe Holdings investors Ron Burkle and Magic Johnson, along with Leo Hindery Jr.’s PE firm Intermedia Partners, have acquired BlackBook Media and its tech arm, Access Network Company.
The deal, which is being announced Friday morning, creates a combination of three magazines, Vibe, Uptown, and BlackBook, that will give the company a bigger young, hip and affluent audience to take to advertisers. But the main attraction to Vibe’s investors was the Access Network, which provides the software for mobile city guides for brands like Maxim and Elle as well as its own BlackBook.
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