Vibe, which along with other music titles has seen its ad pages plummet in recent months, will cut its rate base to 800,000 from 850,000 while raising its cover price to $4.99 from $3.99 in the second half of ’08.
Steve Aaron, CEO of parent company Vibe Media Group, said Vibe tested the higher price this past winter and saw no sales falloff.
“By having a higher newsstand price and managing some of our low-end circulation, that improves demos,” Aaron said. “It’s a quality play, if you will.”
In the second half of 2007, the hip hop title