Vibe to Cut Rate Base, Hike Cover Price
Vibe, which along with other music titles has seen its ad pages plummet in recent months, will cut its rate base to 800,000 from 850,000 while raising its cover price to $4.99 from $3.99 in the second half of ’08.
Steve Aaron, CEO of parent company Vibe Media Group, said Vibe tested the higher price this past winter and saw no sales falloff.
“By having a higher newsstand price and managing some of our low-end circulation, that improves demos,” Aaron said.
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