VH1 Divas Wants to Take You to Social Town

VH1 hopes its Sunday VH1 Divas event – honoring Whitney Houston and Donna Summer, hosted by Adam Lambert and featuring popular artists such as Kelly Clarkson, Miley Cyrus and Bootsy Collins – will break new ground in muti-screen social engagement.

VH1 hopes its Sunday VH1 Divas event – honoring Whitney Houston and Donna Summer, hosted by Adam Lambert and featuring popular artists such as Kelly Clarkson, Miley Cyrus and Bootsy Collins – will break new ground in muti-screen social engagement.

“We know our audience is watching TV, on their laptop and on their phone all at the same time,” said Dan Sacher, senior vice president of VH1 and Logo Digital.

“We try to give them material and fodder for what they’re doing, so they’re engaging even more deeply and getting the word out about our shows,” he said.

At 8 p.m.

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