VEVO's Video Audience Grew 142% In One Month Through Deeper Facebook Integration
VEVO is really liking Facebook this quarter. The video-sharing platform saw tremendous growth between February 2012 and March 2012, and the company has the larger social network to thank for at least some of the increase in membership, traffic, and impressions. VEVO's Matt Marquess shared the details in the company's quarterly metrics report.
VEVO is really liking Facebook this quarter. The video-sharing platform saw tremendous growth between February 2012 and March 2012, and the company has the larger social network to thank for at least some of the increase in membership, traffic, and impressions.
VEVO’s Matt Marquess shared the details in the company’s quarterly metrics report:
- There was an increase in traffic (12%) as well as time spent (16%) on VEVO.com
- There was a 600% increase in Facebook-published or watched videos compared to February
- 500,000 new users registered for VEVO through Facebook— a 142% increase from the previous month
- Total impressions on Facebook grew to 171 million— a 181% change from February
In February 2012, the video-sharing site relaunched its Web, iPhone and Android apps with a Facebook integration, increasing
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