This morning at Electric Lady Studios, the New York locale once graced by the genius of Jimi Hendrix, a digital platform that generates 18 billion monthly views outlined how it plans to garner a few more.
Over the next few weeks, a trio of new Vevo hosts will start appearing at the helm of a mix of existing and new programs. This talented group is comprised of Julz Goddard (a.k.a. YesJulz), Drewski and Lizzy Plapinger. From today’s announcement materials:
Drewski began producing for Hot 97 almost a decade ago and developed expertise working as the official producer on The Angie Martinez Show. Additionally, Drewski’s work proved instrumental in Cipha Sounds and DJ Enuff’s production success on past music projects.
Drewski works as an A&R and DJ for performing artist Maino and Jim Jones. Recently, Drewski teamed up with Cipha Sounds to create The MVMT, a dynamic of professional DJs and artists who perform globally. The MVMT headlined their own tour last year – “Wrap Parties 2015.”
As one of the three new faces to the Vevo brand, Drewski will appear on camera with artists in short-form content, curate playlists and consult in an advisory role for Vevo’s various artist programs.
Meanwhile, going live on the platform at press time (5 p.m. ET) is “Vevo Curators,” a separate conglomeration of music experts whose evolving artist, video and playlist picks can be followed by users. Music host Matt Pinfield, metal icon Jamey Jasta and hip-hop maestro Brian “B. Dot” Miller are just a few of the featured experts for that layer.
Vevo has also struck a new distribution partnership with The Fader, designed to cross-pollinate content at both ends. Additionally at this morning’s event, a new Vevo player and enhanced functionality for user profile pages were unveiled.