Vevo Crosses the Atlantic

Music video site taps U.K. audience

Vevo, the U.S. music industry’s online video darling, is bringing its act across the pond. The website, a collaboration between Universal Music and Sony Music, expects to be profitable in the U.K. market in a year’s time.

The site is currently in partnership talks with big British names like Channel 4, Virgin Media, and ITV, and is also opening the door for shareholder talks with music giants EMI and Warner Music. But stacking its list of advertisers, not more cooks in the kitchen, is Vevo’s priority.

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