Verve Wireless launched a new mobile couponing application for publishers that utilizes location based technologies. In addition, Verve announced a new set of partners including the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International.
From the press release:
The new mobile couponing application enables local publishers to offer their advertisers another way to reach customers. The application is based off the success of Verve’s SMS push alerts, but incorporates new functionality as well as advance targeting features that use location based technologies. Advertisers can send out coupons based on a variety of options, including time of day, neighborhood radius, user’s present location, and context, among others. And just like a print coupon, users will be able to redeem the coupon at the place of business.
For more, check out our posts on MobileMarketingToday about the Verve Wireless deal, and more about the efficacy of mobile couponing apps.