Verizon Wireless: Keep Your Phone on at the Movies

As if it’s not hard enough to get moviegoers to silence their cell phones once the film starts, Verizon Wireless is using a new marketing ploy designed to keep all those phones in the on position throughout all that stuff they show on the screen before the feature presentation.

The wireless carrier teamed with Screenvision on a text-message polling system that’s launching on some 7,000 screens in 10 US metro areas next week, Fierce Mobile Content reports.

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