Verizon Presser Doesn’t Astound, But Was A Success

Photo: European Pressphoto Agency

So in case you’re already buried under a foot of snow and haven’t heard, Verizon held a big press conference today to announce that it will be selling the iPhone starting February 10 (advanced sales on February 3 for existing Verizon customers).

Marni Walden, CMO of Verizon Wireless, told the Wall Street Journal that “the marketing campaign will be ‘a substantial effort’.”

“She declined, though, to comment on the specific amount and added that the marketing also would ride on the built-in buzz around the product,” the story continues.

AT&T is already talking smack.

Business Insider quotes AT&T’s PR head Larry Solomon saying, “The iPhone is built for speed, but that’s not what you get with a CDMA phone. I’m not sure iPhone users are ready for life in the slow lane.” (The Verizon version had to be made with CDMA technology. That’s all we know about that.)

Aside from the CDMA, the new Wi-fi capability is making tech writers happy.

The presser generated a ton of coverage, in part because, according to CNET, invites went out on Friday, fueling speculation about what would be announced, a tactic that we’ve seen before with much the same results. Also, this news was expected for a while.

Judging by what we’ve read, this was a pretty standard press conference. Steve Jobs didn’t make an appearance, which is notable because of the news that he will be with Rupert Murdoch to launch the new iPad newspaper, The Daily.  But COO Tim Cook was there, alongside Verizon CEO Lowell McAdam, pictured above from right to left.

Still, the press conference did what it was supposed to do – it got attention for a big announcement for Verizon, even if, as Forbes‘ Elizabeth Woyke writes “Verizon and Apple basically matched what AT&T has been offering for nearly seven months, namely an iPhone 4.”

And one mustn’t forget Android, which has been getting attention as of late. Now Verizon’s marketing and PR work really begins.