I could start this off and make a slew of dropped call jokes but I won’t. I’ll just be blunt: iPhone sales don’t seem to be doin’ to0 great. Even the woman on line in this picture (left, via CNN.com) doesn’t seem too thrilled with being there.
AT&T customers have been clamoring for years for a switch to Verizon. And Verizon customers…well…they’ve been waiting and waiting along with their Razrs, Palms, Blackberries, and of course Droids.
So why no lines?
Another possibility: Pre-sale for the phone set all kinds of Verizon records. No numbers were given, but all the pre-order phones sold out in two hours. But the pre-order was ONLY for Verizon customers. So for those with an AT&T iPhone 4, you’ll have to line up.
There was word of mouth (I wouldn’t even call it a campaign because it was simply word of mouth) and Verizon did buy time at the Super Bowl. But overall we have just been reading many articles that are telling us not to buy the iPhone 4 at Verizon.
So has Verizon relied too much on word of mouth and one Super Bowl ad? I’ll give you a couple more nuggets of bad news. Apple is working on a more attractively-priced phone. And AT&T customers might be waiting until June when Apple unleashes new technology.
You can never do too much marketing, especially for a fan base that has been starving for this marriage for so long. Can you hear me now? Not sure if you want to just yet? I’m not surprised.