Now Verified On Twitter: Rolling Stone, Jillian Michaels, Next, Lee Mack, US Airways

This is a continuing series of posts that highlights newly-verified brands, celebrities and persons of interest on Twitter.

Twitter verifies accounts to prove authenticity of identity. That is, the little blue verified badge is added to profiles that are at a high risk of impersonation to prove to other users that this person or brand is who they say they are. Occasionally Twitter makes a mistake, but, for the most part the system works, and the blue tick carries a lot of weight.

(Looking to get verified? Learn more about how, when and why Twitter verifies profiles here.)

In total, 47,025 profiles have now been verified on Twitter, which is a rise of 405 since last week. In this article we will look at recently-verified brand and celebrity profiles of note.

This week’s top five:

Rolling Stone (@RollingStone)

Bio: The latest news and more from Rolling Stone magazine and
Followers: 2,455,216

Jillian Michaels (@JillianMichaels)

Bio: N/A
Followers: 962,041

Next (@nextofficial)

Bio: The official Twitter of Next UK. Follow us for the inside-track on all things fashion, kids & home. For customer service queries, tweet@NextHelp
Followers: 48,350

Lee Mack (@LeeMack)

Bio: The Official Twitter feed for Lee Mack. All updates by Lee’s management.
Followers: 1,869

US Airways (@USAirways)

Bio: We are doing our best to listen & keep you updated.
Followers: 264,554

Other verified brands of note:

SPIN (@SPINmagazine)

Bio: The best music news, free downloads, photos, interviews, and more! Follow @SPINReviews for all our album reviews.
Followers: 206,511

The Source (@TheSource)

Bio: The Bible & Authority of Hip Hop music, culture and politics since 1988. More than a magazine. #25th Anniversary: 2013!
Followers: 156,315

FITNESS Magazine (@FitnessMagazine)

Bio: Healthy tweets, fitness tips, recipes and workouts from the editors at FITNESS Magazine.
Followers: 113,062

Masterchef UK (@MasterChefUK)

Bio: Welcome to the official home of MasterChef on Twitter. Follow us for news, updates and Twitter exclusives. Join the conversation:#masterchef
Followers: 99,690

Models Own (@modelsown)

Bio: The official Models Own Twitter account. Need help with your order? Email! x
Followers: 29,533

Brown (@BrownUniversity)

Bio: The official Twitter feed for Brown University
Followers: 25,351

Betfair (@Betfair)

Bio: New customer? Click here now for a FREE £25 bet!
Followers: 22,865

Millionaire UK (@MillionaireUK)

Bio: The official page of ‘Who Wants To Be A Millionaire?’ in the UK. APPLY TO BE A CONTESTANT NOW
Followers: 13,413

Fitness First UK (@FitnessFirstUK)

Bio: Whatever your reason for getting fit, we’re here to keep you motivated whilst having fun along the way. Follow us for tips and advice on all things fitness!
Followers: 13,286

Pirelli Motorsport (@pirellisport)

Bio: A channel for all Pirelli Motorsport enthusiasts to share and receive news on all our events, worldwide!
Followers: 9,321

McCafé (@McCafe)

Bio: We’re here to share McCafé love with the Twittersphere!
Followers: 5,533

PG Tips (@PGtips)

Bio: PG tips is in the business of putting the kettle on, sitting down with a lovely cuppa and having a chin wag. Sugar optional.
Followers: 2,736

British Gas Media (@BritishGasMedia)

Bio: Information, updates and comment for journalists and bloggers, managed by the British Gas Media Team. For customer queries please tweet @BritishGasHelp.
Followers: 59

Other verified celebrities of note:

Kate Thornton (@k8_thornton)

Bio: The official Twitter page from Kate Thornton – TV and radio presenter and writer. Tweet others as you would like to be tweeted…
Followers: 109,354

Reverend & The Makers (@Reverend_Makers)

Bio: A place to discuss and hear from @Reverend_Makers
Followers: 36,955

Paddy Considine (@PaddyConsidine)

Bio: Official account of actor/director Paddy Considine. Also frontman of indie rock band Riding the Low.
Followers: 13,991

Meow Meow (@MeowTopia)

Bio: She goes without saying. kamikaze cabaret.
Followers: 3,334

Will Arnett (@arnettwill)

Bio: Jason Bateman’s sponsor
Followers: 1,757