Vehicle Recommendation Engine CarZen Launches

Finding a car can be a brutal experience. Rather than walk into the dealership wide-eyed and clueless, it is best to have a plan; how much you’re willing to pay, what features you want, and of course, the make/model of the car.

Car recommendation engines are a dime a dozen on the Web, but newcomer CarZen certainly looks pretty doing it. The site which launched yesterday, claim it is “the most efficient and powerful car research experience on the web.”

The Flash-based Website features CarConsult, an engine that asks you to specify the must-haves and kinda-wants in a new car.

First you will be asked to select your price range and body style. You are then asked about car “usage.” For example, do you need a vehicle for ‘tight parking’? Are you short or tall? And so forth.

Further narrow down your search be selecting the comfort, convenience, entertainment and safety features you require. Personally, I’d like to see the safety features listed earlier in the process.

The filtering continues by allowing you to pick the makes you are interested in (you can also select where the car is manufactured).

When you finally get to the end of the process, a list will be generated. Selecting a vehicle from here will open information that includes the % of a match it is with your choices, the MSRP, gas mileage.

Cars can be added to your favorites or you can fill out a form to get a quote from a dealer. It’s not clear who is receiving this information.

If you don’t have the time or energy for CarConsult, the CarPages might be more your speed, allowing you to click on tags that pertain to your search.

The CarAdvice section definitely needs some work. Perhaps a content arrangement with one of the major auto magazines is in order.

I’m not in the market for a new car, but the ease and beauty of this site certainly makes me wish I was!