VC’s Advice to Agencies: Get Tech Cred

Mark Kvamme has a unique perspective on the future of ad agencies. He founded CKS, an early Web shop, and has since become one of Silicon Valley’s most successful venture capitalists.

His advice to attendees gathered at today’s American Association of Advertising Agencies’ Digital Conference: creativity alone won’t cut it in the future. As advertising moves from messages to engagement, technology is a critical component for success.