Two years ago, VaynerMedia built a dashboard to track clients’ social spend and pull together campaign analytics. Since then, the shop’s media team has grown from nine to 200 people, and the tool has been used to measure $300 million in ad spending.
The tool, which is called Greenman, has only been used internally by agency staffers so far but now, VaynerMedia, the digital agency founded by entrepreneur Gary Vaynerchuk, is offering it directly to clients. The goal is to show brands how their ads are performing and give clients a peek at how their campaigns compare across Facebook, Instagram, LinkedIn, Snapchat,
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