Variety to Sell for Less Than $30 Million

You know print is on its way out when a newspaper like Variety is having trouble being sold. There was a time when the title was a big brand, but those days are long gone.

According to The New York Post, Variety’s parent company has been forced to cut the asking price below $30 million. This comes after both finalists in the bid to acquire the paper — Penske Media Company and Avenue Capital — balked at the initial price tag of between $30 and $40 million. Variety’s

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