Where Did All Those @Variety Twitter Followers Come From?
That’s a question that caught the attention of Hollywood trade watchers late Friday thanks to Ben Dreyfuss, engagement editor for Mother Jones. He noticed and shared that in late September, the follower count for Jay Penske’s publishing concern had a “boffo” day.
What may shock you even more is how cheap something like this is to pull off. Check out for example the prices from this instant-popularity purveyor; they suggest Variety’s early fall surge could have cost as little as $500.
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