X Marks the Variety Headline Spot

This weekend, there is another striking Variety headline, but unfortunately for the publication, this particular banner scream will go down in the history books for some decidedly less clever phonetic sourcing of the alphabet’s 24th letter. By FishbowlLA’s count, there are a boffo 30 x’s crowning Karen Idelson’s item about the film industry’s switch to digital production means:

The headline appears to be a placeholder that was never updated; there’s also the possibility that this particular weekly edition article was a still-in-the-works item that was accidentally published Saturday morning at 4 a.m.