Variety.com to Deploy DailyMe's Newstogram Behavioral-Tracking and Recommendation Technology
Variety.com announced that it will begin using Newstogram behavioral-tracking and recommendation technology from DailyMe.
The source for entertainment-industry trade news joins Spanish-language online and print news publisher impreMedia, which began using Newstogram in June.
Newstogram will operate in the background, tracking and analyzing news items read by users on a granular level, but not gathering any personal information. It will then generate data on user interests to tailor content specifically to users based on their previous behavior.
Variety.com
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