Variety: Celebs Make the Best Bloggers

Anne Thompson writes that celebs are increasingly lurking on message boards and ego-key-stroking themselves at all hours.

According to Ain’t It Cool News, in fact, Bruce Willis recently called a blog editor at 4 a.m. to set up a Q&A with fanboys on the site — after defending the Die Hard franchise as a “commenter” named Water B.

Zach Braff directly instructs his fans on the finer points of MySpace messaging a celebrity:

“Please don’t send me anything HTML; especially in the comments section.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in